Governments are inundated with requests for money, so I tell people not to expect any help from them. We have to help ourselves. We are 20 million people in North America with cancer. Done properly, we have the power to help ourselves find a cure.
It's not about a gala or an out-of-reach donation. Our program is About Us on a $10 plan and following our Power of 30.
Every one of us knows cancer. If it hasn't touched your body, it has touched your family. A parent. A child. A spouse. A friend.
While there are over 20 million people in North America living with cancer right now, the truth is... there are hundreds of millions more living with the fear of it.
In a world where food banks are overflowing, people who are being asked to give $50, $100 or more are getting fewer and farther between. It's money they simply don't have.
So we ask a different question. What if everyone could afford hope? What if the future didn't depend on wealth... but on willingness? That's why this campaign asks for just $10. Because everyone has $10. And if they don't, someone close to them does.
That $10 is not just supporting cancer research. You're investing in the future of your children and grandchildren. Can you think of a more worthwhile project?
You and your Power of 30 friends will receive a copy of Stuart Lyall's best-selling book for the past 28 years, "My Kids Are Gonna Be Rich, Your Kids Too!" along with our monthly newsletter to help and guide you to financial freedom in your lifetime. A complete guide to building financial security from birth onwards. A book that has helped families for decades.
But more importantly, you become a part of something much bigger. Finding a cure for cancer.
Cancer doesn't belong to one person. It touches family, friends, workplaces, schools and communities.
It's About Us... reframes cancer from "Their Fight" to "Our Responsibility."
It removes isolation. Invites everyone in and turns empathy into action.
The message is simple, powerful and universal. Because cancer touches all of us. Together is how we fight. No one stands alone. When one hurts, we all do. When one survives, we all win!
Everyone knows someone. Everyone has been affected. If not today... someday. Who are you fighting for?
Participants can join in honour of a survivor, someone currently fighting, someone lost, or ourselves.
You don't need to be sick to care. Your company isn't just donating. Your company is standing with us.
Why does this program work? No politics. No guilt. No pressure. No complexity. Education on financial freedom. Supporting cancer initiatives. Bringing people and companies together for a worthwhile purpose.