Niagara Falls at sunrise with The Journey book displayed on digital devices

Niagara Falls......For Your Causes And Cures

One Book Can Change a Family’s Future.

Helping children build financial independence while supporting cancer research, future health initiatives and families who need hope most.

Helping children build stronger financial futures while supporting cancer research and families facing serious illness.

Discover the story
Niagara Falls with The Journey book

One Book. One Journey. A Better Future.

Jim Diodati, Mayor of Niagara Falls, with author Stuart Lyall, each holding a copy of My Kids Are Gonna Be Rich
Jim Diodati, Mayor of Niagara Falls, with Stuart Lyall, author of My Kids Are Gonna Be Rich! Your Kids Too!

From Niagara Falls to Families Around the World

Nearly 30 years ago, Stuart Lyall wrote My Kids Are Gonna Be Rich! Your Kids Too! to help his sons and other young people understand how starting early can build a stronger financial future.

Stuart is pictured here with Jim Diodati, Mayor of Niagara Falls, sharing the book that began this journey. Niagara Falls has remained an important part of the story, while the book’s message has grown far beyond one community.

After facing Head and Neck Cancer, Stuart gave the book a wider purpose: supporting cancer research, future health initiatives, families affected by serious illness and the nurses who care for them.

Read Stuart’s Story

One Second Chance.
Thousands of New Beginnings.

For the past 28 years Stuart Lyall has helped young people around the world take charge of and secure their financial future changing their lives forever. Then his own life changed when he was recently diagnosed with Head and Neck cancer. His recovery became his mission. Continue to help young people the world over while at the same time raising funds for research scientists and doctors to work on finding a cure for this dreaded disease in their lifetime and that of their future children. Please join us on The Journey to rid the world of this scourge once and forever in our society.

This Book Started Everything

My Kids Are Gonna Be Rich! (Your Kids Too!) was created to help children and families understand saving, planning, compound interest and the value of starting early.

Every purchase creates two futures: stronger financial knowledge for your family and support for cancer care in the community.

Preview & Purchase the eBook

Messages That Inspire Action and Honour Service

The Power of 30

See how one trusted conversation can reach 30 people—and how those 30 can inspire a much larger movement.

Explore the Power of 30 →

Nurse Angels

A message of gratitude for nurses who stayed, served and cared for others through fear, illness and loss.

Read “We See You” →

The Book Experience

Preview selected real pages from Stuart’s eBook and review the transparent purchase breakdown.

Preview the eBook →

What if everyone could afford hope?

Cancer touches all of us. This campaign changes the message from “their fight” to our responsibility—without politics, guilt, pressure or complexity.

It is not about one person. It is about families, friends, workplaces, schools and communities choosing to stand together.

Discover It’s About Us
It’s not about me. It’s not about you. It’s About Us.

Help Continue the Journey

Partnership, media and community inquiries are welcome. The email below is a placeholder and is clearly identified in the editing guide.

hello@stuartlyall.com